sedna Projects

Urs Fischer – Denominator – LED Cube in Gagosian Gallery, NYC

The famous contemporary art gallery Gagosian hosted an art exhibition by Urs Fischer titled Denominator in New York. A five sided LED-Cube was the canvas for this stunning piece of digital art.

The Challenge

Denominator is a 12-foot cube constructed from LED screens that display a sequence of fragments from international television commercials in a shifting composition that spans the history of the medium,” according to a Gagosian news release. “Through the use of AI algorithms, the commercials have been deconstructed into individual shots, which are then grouped by theme or color and displayed in layered patterns and choreographed sequences.”

The five sided LED Cube was built by our partner SNA Displays. With a total canvas size of 698 square feet and a pixel pitch of 2.5 mm, the digital art piece processes approximately 10.4 million pixels.

These pixels receive their input from a Media Engine SE.

Mario Winkler Company has developed and executed this project together with Urs Fischer. They chose the combination of Creator as the CMS and Player Platinum as the toolkit for the installation.

Player Platinum, in combination with the two 4Kp60 frame-locked outputs of the media server, provides a flawless, synchronized playout with pristine quality.

Solution
  • 5 sided LED cube with more than 10 million pixels
  • Seamless and perfectly synchronized playout

  • Creator on Mac mini

  • Player Platinum 2 on Media Engine SE

Client

Urs Fischer

Location

Gagosian Gallery, New York

Partner

The project was realized by our partner SNA Displays.

All images are used with courtesy of SNA Displays.

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