Successful signage projects in every field.
As integrated multichannel applications.
Media playout & communication solutions
We’re a full-service provider for digital communication and digital signage solutions dedicated to offering brands a unique communication platform for their messaging. Our hard- and software solutions are developed in house to ensure the best possible reliability and flexibility.
Imagining
the possibilities.
We work to realize engaging and reliable communication solutions – including playout systems for retail environments, in-store advertising, corporate communications, OOH advertising, and much more. With our active role throughout the process, we’re with you from imagination to creation.
Technical services
We offer system analysis, consultation, concept creation, development and integration, installation – and so much more.
Product training
Get the most out of our software by learning from the pros. On location or online, we can teach you to take your content to the next level.
Extended technical support
Customized technical support for you needs – with set reaction times, increased availability, additional incidents and contact persons.
Work that
speaks for itself
The team at ~sedna has been creating digital communication solutions for over two decades. From towering displays in Times Square, interactive installations at trade shows, stunning aesthetics at concept stores, exciting screens at arenas, and media-driven collaboration solutions, our work speaks for itself.
Urs Fischer – Denominator – LED Cube in Gagosian Gallery, NYC
Digital Art installation powered by ~sedna
The famous contemporary art gallery Gagosian hosted an art exhibition by Urs Fischer titled Denominator in New York. A five sided LED-Cube was the canvas for this stunning piece of digital art.
Location: Gagosian Gallery New York
Client: Urs Fischer
About the project
“Denominator is a 12-foot cube constructed from LED screens that display a sequence of fragments from international television commercials in a shifting composition that spans the history of the medium,” according to a Gagosian news release. “Through the use of AI algorithms, the commercials have been deconstructed into individual shots, which are then grouped by theme or color and displayed in layered patterns and choreographed sequences.”
The five sided LED Cube was built by our partner SNA Displays. With a total canvas size of 698 square feet and a pixel pitch of 2.5 mm, the digital art piece processes approximately 10.4 million pixels.
These pixels receive their input from a Media Engine SE.
Mario Winkler Company has developed and executed this project together with Urs Fischer. They chose the combination of Creator as the CMS and Player Platinum as the toolkit for the installation.
Player Platinum, in combination with the two 4Kp60 frame-locked outputs of the media server, provides a flawless, synchronized playout with pristine quality.
The project was realized by our partner SNA Displays in New York.
Solution
- 5 sided LED cube with more than 10 million pixels
- Seamless and perfectly synchronized playout
- Creator on Mac mini
- Player Platinum 2 on Media Engine SE
John Lewis
In-store signage
John Lewis – Feature Staircase
The John Lewis regional flagship shop in Leeds is one of
the largest John Lewis shops outside of London.
Location: Leeds, UK
Client: John Lewis
About the project
The vision for this concept was to blur the lines between the physical and digital worlds, in order to bring the interior architectural feature to life. In doing this John-Lewis believe the multi-sensory experience will ignite customer senses through delightful and unexpected discovery moments, adding a layer of experience to their physical estate.
To realize this vision, John Lewis and ProAV chose ~sedna presenter as a playout solution for this incredible setup. With its multi-screen and video-wall capabilities, ~sedna presenter provides perfectly synchronized scenes across multiple media players and displays.
Solution
- 1 Creator
- 4 Mac Pro with Player Gold 2
The Reef
12K DOOH
The Reef –
Three times 4K in one Digital Out of Home Installation
This video display atop of The Reef’s 12-story building now adds as a significant piece to the skyline of Los Angeles.
Location: The Reef, Los Angeles, California, United States
Client: Consumer Experience Group (CEG), representing PHR LA Mart
About the project
At over 40,000 square feet, The Reef – a brand new 12-story digital development located in the heart of Downtown LA – now has one of the largest Billboards on the West Coast of the United States.
The display stands approximately 56 feet tall and is 750 feet long (about 17 meters x 228 meters), wrapping around two corners of the building and facing three different
downtown streets in Broadway, Washington Blvd., and Hill St.
At 852 pixels high and 11,376 pixels wide, the enormous LED screen contains 9,692,352 total pixels.
The CMS System, that was designed and built by SNA Displays, is driven by ~sedna’s most powerful Player Platinum running three 4K outputs. The integrated Slot Playlist feature is used for content planning and proof-of-playback can easily be generated with ~sedna’s Report Generator.
This project was realised by SNA Displays in partnership with custom-signage integrator YESCO for CEG and their Advertising Partner New Tradition Media.
Solution
- Over 40,000 ft2 (approx. 3,700 m2)
- About 56 ft by 750 ft (ca. 17 m x 228 m)
at 852 by 11,376 pixels - Nearly 9,7 million total pixels at 20 mm pixel pitch
- Player Platinum 4
- Report Generator
- Launched February 2020
- Over 174 million weekly impressions
- #1 Geopath-rated OOH Unit in the U.S.
Times Square
Large-scale outdoor array
Times Square – Thank You
Sansi North America (SNA) Displays
brings the next generation of LED technology
to Times Square.
Location: Times Square, New York
About the project
As a company, we usually don’t like to make a big fuss about ourselves but rather focus on sharing the success of customers and partners. However, our partners at SNA Displays gave us the opportunity to express our gratitude to everyone who contributed to our growth during the last 10 years in a very particular manner: Our very own playout on the highest resolution video display in the history of Times Square.
Project realized in cooperation with our partner SNA Displays.
Solution
- More than 26.6 million pixels
- Seamless 8K playouts
- The highest-resolution exterior LED screen in Times Square
- One of the largest continuous exterior displays in the world
- 1 Creator on iMac
- 2 ~sedna Media Engine with Player Platinum 2
A family of
powerful products.
Our extensive experience has taught us what products and features users need and we’ve used that knowledge to develop a versatile range of solutions. We offer intuitive content managers, reliable players, and mission-critical hardware that can be used for an out-of-the-box set-up or a unique creation that’s all your own.
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