Challenge

The vision for this concept was to blur the lines between the physical and digital worlds, in order to bring the interior architectural feature to life. In doing this John-Lewis believe the multi-sensory experience will ignite customer senses through delightful and unexpected discovery moments, adding a layer of experience to their physical estate.

To realize this vision, John Lewis and ProAV chose ~sedna presenter as a playout solution for this incredible setup. With its multi-screen and video-wall capabilities, ~sedna presenter provides perfectly synchronized scenes across multiple media players and displays.

Challenge

Samsung’s campaign for the launch of the Galaxy S8 and S8+ in Times Square was looking for an extraordinary approach. Inspired by the infinity display as one of the key features of their new products, the concept sought to break common barriers and create a powerful and immersive experience to captivate its audience.

Challenge

Five 3×3 video walls are installed in each of the five shop floors. One 4×3 wall is used for presentations and in-store events. Further displays are placed to achieve additional effects. By using 60 displays, the total resolution is enormously high. Therefore it became necessary to operate one Mac mini running Presenter Player per display. The scheduled content can be played out on the displays and video walls in perfect synchronicity, whether on all displays at once or just on individual devices.

Challenge

To augment the appeal of the physical items, captivating multimedia content is presented on a large LED video wall with 3.5 mm pixel pitch. This fascinating project was planned and carried out by our partner Goertz Medientechnik. An iPad can be used to start movies and playlists. In addition, the iPad’s content can be projected via Airplay on the LED wall to show car configurations and other content.