sedna Projects

The Reef – Three times 4K in one Digital Out of Home Installation

This video display at the top of The Reef’s 12-story building now adds as a significant piece to the skyline of Los Angeles.

The Challenge

At over 40,000 square feet, The Reef – a brand new 12-story digital development located in the heart of Downtown LA – now has one of the largest Billboards on the West Coast of the United States.

The display stands approximately 56 feet tall and is 750 feet long (about 17 meters x 228 meters), wrapping around two corners of the building and facing three different downtown streets in Broadway, Washington Blvd., and Hill St.

At 852 pixels high and 11,376 pixels wide, the enormous LED screen contains 9,692,352 total pixels.

The CMS System, that was designed and built by SNA Displays, is driven by ~sedna’s most powerful Player Platinum running three 4K outputs. The integrated Slot Playlist feature is used for content planning and proof-of-playback can easily be generated with ~sedna’s Report Generator.

Solution

  • Over 40,000 ft2 (approx. 3,700 m2)

  • About 56 ft by 750 ft (ca. 17 m x 228 m) at 852 by 11,376 pixels

  • Nearly 9,7 million total pixels at 20 mm pixel pitch

  • Player Platinum 4

  • Report Generator

  • Launched February 2020

  • Over 174 million weekly impressions

  • #1 Geopath-rated OOH Unit in the U.S.

Client

Consumer Experience Group (CEG), representing PHR LA Mart

Location

The Reef, Los Angeles, California, United States

Partner

The project was realized by our partner SNA Displays.

All images are used with courtesy of SNA Displays.

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