sedna Projects

Madison Square Garden

Exterior communication customized for Madison Square Garden with multi-brand content.

The Challenge

MSG Networks (MSGN) is the official broadcast network for Madison Square Garden, a world-renowned sports and entertainment venue in Midtown Manhattan. Seen by up to a million viewers a day, the installation is located directly across the street from the historic arena and features SNA Displays surface-mount-device (SMD) LED display technology, as well as a robust head-end system engineered by Show+Tell.

MSGN plays a mix of branded, promotional content and 3rd party advertising, as well as live video. They need the ability to play both scheduled content during normal times of the day as well as live playback capability to play the right content at the right time to the crowds before and after games, concerts and special events.

Solution

  • 4 same-sized EXTERIOR EMPIRE™ LED displays

  • Display system totals just under 750,000 pixels

  • Features both scheduled and live content

  • 1 Creator

  • 2 Mac Pro with Player Gold 2

Client

MSG Networks

Location

New York, NY

Partner

The project was realized by our partner SNA Displays.

All images are used with courtesy of SNA Displays.

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