The vision for this concept was to blur the lines between the physical and digital worlds, in order to bring the interior architectural feature to life. In doing this John-Lewis believe the multi-sensory experience will ignite customer senses through delightful and unexpected discovery moments, adding a layer of experience to their physical estate.

To realize this vision, John Lewis and ProAV chose ~sedna presenter as a playout solution for this incredible setup. With its multi-screen and video-wall capabilities, ~sedna presenter provides perfectly synchronized scenes across multiple media players and displays.